How to Grow Your Practice and Get More New Patients

I practiced Chiropractic for over 25 years and had multi-location high volume clinics. There are no easy short cuts for growth and success, however, there are many daily practices that combined will help you develop a steady stream of new patients.

Make Sure Your Website is up to Date

Your website should be updated every 3 years or so. And I’m not just talking about changing the layout. You need to clearly differentiate your practice and explain why someone should choose your practice over another one. If you specialize in treating specific conditions or patients, your website should appeal to those types of patients. You should also make sure your site is optimized so that it looks good on different electronic devices and formats, including desktop computers, tablets and smartphones.

You should also include professional photos of you, your staff, and office building. Be sure there are many “call to action” buttons as well. You should also include a blog with varied, informative content.

Try to Get as Many Online Reviews as Possible

Please refer to my other blog about the Importance of Online Reviews. Someone in your office needs to officially be responsible for monitoring and responding to online reviews. Setup your business profile on review sites such as HealthGrades, Capterra and Yelp. If you already have reviews, make sure you have claimed your profiles on those sites, and be sure they show complete and accurate information. Thank or acknowledge any positive review or comments. if you have a negative review, respond in a positive way and address any issue or concern, or resolve an outstanding issue.  

Improve Your Brand

The overall message you convey to your customer is your “Brand”. Elements of your brand include your office logo, website and promotional materials, explanation of services…who you are and what you have to offer. Make sure you logo is professionally made and complements the message you are trying to convey.

Social Media

Being active on social media is a must these days, especially for patient retention and referrals. Regularly posting new information and interacting with your patients on Facebook and Twitter keep your practice visible. You can post health and wellness tips, details about services, special offers, photos of office activities, etc.

Get Involved in Your Community

The more you are involved in supporting local events or charities, the more your chiropractic office is recognized within the community. You can do things like sponsor activities like sports or academic groups. You can also volunteer in activities that improve the community, like clean ups or helping the homeless. There are any number of things you can do to get involved. Any community events can in turn be promoted on your website.

These are just a few example of ways to get your practice noticed. If you are not already doing so, try to implement each. The results can only be good !!!