Can Email Marketing Help Grow Your Practice?

After practicing for over 25 years I now devote my full efforts to growing SilkOne Cloud Chiropractic EHR and to spreading the word about this top level software. One of the tools we use very effectively is email marketing. How can you take advantage of this channel to help grow your practice?

Email marketing has the highest return on investment (ROI) of any marketing, averaging returns of $38 for $1 invested. Patient retention, ensuring patients make their scheduled appointments, and generating referrals are keys to a thriving practice. The use of email can help greatly in all of these areas.

The vast majority of patients have smart phones and check them multiple times per day. Using email appointment reminders are extremely effective in keeping patients compliant. A quality EHR like SilkOne will offer free automated appointment reminders. We also offer free text reminders, which are actually handled via email to the patient’s cell carrier.

Newsletters are another valuable use of email marketing. By sending periodic newsletters you can stay in touch with your patients and offer them valuable information as well as special discounts, or perhaps referral bonuses.

Birthday greetings are also a great way to show you care about your patients. SilkOne sends automated birthday greetings. You can create as many templates as you’d like and choose what is to be sent and when. The same can be done for Holiday emails. You can send holiday gift cards as a way of getting patients in during a normally slow time of the year.