Is Instagram a good Idea for your practice?

Instagram has millions of users so it seems obvious it can be use to help you grow your practice. However, there are some things to be aware of before you undertake an Instagram account for your office. If you do not have time to handle the account yourself, then you need to appoint a staff member who is very familiar with social media, and has time to handle this task. You will likely want to strategize with that staff member as far as what to post and when.

Instagram will appeal to a younger audience for the most part. So if a younger audience is what you are trying to attract then this is a great avenue. Decide how much money you want to dedicate to advertising and act accordingly, if it is worth it at all. You want to offer some value in your posts, whether offering a discount on a service or just sharing information.

You want to have a general schedule as to when posts are done, whether daily, every other day or weekly, etc. Stick with your schedule and perhaps set reminders in your phone or desktop to be sure. And remember, if you are posting anything about a patient you must get full permission in writing to avoid HIPAA violations.